Old Spice

DESTINATION THEME PRODUCT SERIES

CONCEPTS

BRIEF

Create Destination/Travel based themed product shots with unique labels to match and complement the existing FIJI product line.

AP Deliverables needed - 3 Antiperspirant Sticks (bone stick, red cap) with box/cartons (similar artwork) 

BW Deliverables needed - 3 matching Body Washes (bone bottle, red pump) 

VISUAL CUES OF DESTINATIONS

VARIANT OPTIONS

SPACE

SPACE FEELING

INGREDIENTS

WHY?

#1

Sedona 

Warm, high altitude 

Dessert Luxe. 

Cedar Spa

Cactus flower 

Blossom

Cedar

. 

Warm, dry/desert Destination- fits clinical “why” of sweat protection

#2

Sao Paolo/ Rio 

Tropical

Beachy Vibes

Lime

Passionfruit

Warm, urban/party Destination

#3

Maldives

Less tropical, Beachy and more warm and laid back than Rio/SP

Sea Salt

Citrus 

Open to ideas 

Sol de Janiero scents 

Warm, tropical and beachy 

#1 Sedona

SPACE FEELING
Warm, high altitude
Dessert Luxe.
Cedar Spa
INGREDIENTS
Cactus flower
Blossom
Cedar
WHY?
.
• Warm, dry/desert Destination- fits clinical “why” of sweat protection

#2 Sao Paolo/ Rio

SPACE FEELING
• Tropical
• Beachy Vibes
INGREDIENTS
• Lime
• Passionfruit
WHY?
• Warm, urban/party Destination

#3 Maldives

SPACE FEELING
• Less tropical, Beachy and more warm and laid back than Rio/SP
INGREDIENTS
• Sea Salt
• Citrus
• Open to ideas
WHY?
• Sol de Janiero scents
• Warm, tropical and beachy

MALDIVES

KEY VISUAL

Concept: Exclusive and secluded Island with luxury water villa, almost like a private paradise. Essence of sea salt and assorted citrus, adorned with sea-shells and jewels of the ocean. Activities include an idyllic sail in the afternoon with playful dolphins.

AP STICK (LABEL ARTWORK)

AP STICK

AP BOX (ARTWORK)

AP BOX

STICK+BOX

BW (LABEL ARTWORK)

BW

GROUP SHOT (AP+BOX+ BW)

SAO PAULO / RIO

KEY VISUAL

Concept: Capture a vibrant party on Rio’s Ipanema beach decorated with palms, plantations, carnival lights, flamingos and parrots. The electrifying waves create an exotic fusion of citrus and passion fruit flavors. Soak up the sun, surf away with magical views of the city’s signature twin peaks, the Sugarloaf mountain nestled in the skyline or hop ona non-stop Party cruise till after hours.

AP STICK (LABEL ARTWORK)

AP STICK

AP BOX (ARTWORK)

AP BOX

STICK+BOX

BW (LABEL ARTWORK)

BW

GROUP SHOT (AP+BOX+ BW)

SEDONA

KEY VISUAL

Concept: A breathtaking journey in the southwest with a luxe outdoor setup surrounded by the Red Rock Vistas. Unravel the adventure spiritwith a whiff of cactus flower blooms and earthy scents of cedar cones.

AP STICK (LABEL ARTWORK)

AP STICK

AP BOX (ARTWORK)

AP BOX

STICK+BOX

BW (LABEL ARTWORK)

BW

GROUP SHOT (AP+BOX+ BW)

Old Spice

THANK YOU